How to Drive More Traffic to Your Website

How to Drive More Traffic to Your Website

Website Traffic – this is one of the most important and yet the hardest to achieve. You would understand the criticality if you are a website owner. Driving traffic to a website is not easy, especially when you are just starting. 

In such a scenario, we often look up tips, only to feel overwhelmed with all the options available. There is a lot of misinformation online that can do more harm than good. 

If you want to increase traffic to your website, the organic or the paid way, only make use of the proven methods mentioned below. You will not only see positive results with good traffic but improve on credibility as well. 

Proven Tips to Drive More Traffic to Your Website

Start with the Keyword Research

Every website needs to have informative and keyword-oriented content. It is important to use keywords relevant to your niche in the content naturally. Do not stuff the content with keywords as it might be distracting to the readers. Also, make sure to use keywords in the title of the page, meta description, headers, the URL, and at least 2-3 times in the body of the content. 

There are many tools like SEMrush or Moz that can be used for keyword research. If you are not sure about analyzing keywords based on the volume or the price, you can always hire an SEO agency to do it for you. They not only optimize the content but perform audits to find out the underlying issues that are preventing your website from showing on search results. 

Pay Attention to Memorable and Quality Content

You should not just pay attention to posting content, but also to the quality of content you are posting on your website. The content you add needs to be clear, crisp, and memorable. Quality content is one of the best ways to drive more traffic to your website. 

When users search for a certain topic/question via Google search, your content should be able to provide to-the-point answers to the questions. A study has shown that websites or blogs that feature memorable and useful content generate 400% more traffic than regular websites. Also, blogs that have more than 20 posts every month have more traffic when compared to those that publish no content at all. 

So, if you wish to drive more traffic to your website, do post regularly, and post the content your audience would love to read. 

Never Ignore Guest Posts

You can generate quality backlinks by guest posting on popular websites from your niche. This is one way to increase SERP ranking, and boost the traffic to your website. However, you need to pay attention to the websites you pick for guest posting. The website needs to have high domain authority and quality content. You also need to consider the "guest posting guidelines." A few website owners also agree to promote your post on their social media and tag you too. 

Stay Active on Social Media

You can drive amazing traffic back to your blog from social media platforms. Due to its huge user base, it makes it easy to make a post reach a wide audience in no time. You can,

  • Post content like blogs, videos, or infographics on your social media profiles, across various profiles.
  • Engage with your audience by tagging them, reposting, and replying to their comments.
  • Make use of the right hashtags to increase post reach.
  • Update the link to the recent blog post in the bio.
  • Tag influencers from your industry (only those who might be interested in the kind of content you share).
  • Use platforms like Quora to reply to questions related to your industry and leave a link to the relevant blog. 

Take Advantage of Email Newsletters

One of the best ways to promote your content is via email newsletter. Some of the tips you can follow are mentioned below. 

  • Include an interesting snippet from the content piece in the email’s title and body.
  • Include a button that links to the original post on your blog. 
  • Ensure that the emails you send are mobile-friendly and easy to see and read. 
  • Make them personalized by including the name of the mail list subscriber. 
  • Test, analyze and make changes as and when required. 

Reach Out to Influencers

A shout-out from the right influencer and make your content viral. It not only drives immense traffic to your website but helps increase your social media reach as well. Make sure to follow and engage with influencers from your niche.

When you add a new post, tag them but it is always good to take permission before tagging. You can even do a Q & interview with the influencer and ask them to share the post on their feed as well.

Give Out a Free Template or Tool

Give your visitors something useful that is free to download. If you are a digital marketing or social media marketing agency, give out a content calendar as a free download. Ask the users to tag you when they use the template or the tool from your website. You can even ask the user to subscribe to your newsletter to receive the link to the download via email. This is a great method to increase your website traffic and also add new subscribers to your email list. 

Increase Traffic to Your Website efficiently

The steps mentioned above are simple and easy to follow. You can follow them to drive more traffic to your website. You can always hire a digital marketing agency to conduct a website audit, correct the issues and also help you with quality content.

If you had to suggest a tip to increase website traffic, what would that be? Let us know with a comment.

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