There are tons of eCommerce sites in the market, and whatever sector you might be in, it must be crowded too. SEO helps you to stay on top of the noise and gather more visibility and traffic. Getting SEO right for an eCommerce website is easier said than done. It would help if you had a strong understanding of both technology and how search engines work.
Before we proceed to the ways of doing SEO, we need to understand the benefits first. With the help of SEO, you get ranked on targeted keywords easily, which helps you get traffic and eventual sales. Businesses run ad campaigns for this and pay on a click basis which can be expensive sometimes.
Moreover, the results only last as long as your budget does. You can only remember the results if you break even or replenish the budget. On the other hand, organic SEO stays very long, independent of the media budget. Now that you know why SEO is essential, let's look into how to do SEO for an eCommerce website.
A good website is the most crucial part of SEO as it decides the user flow and experience. Users will not wait for a website that takes more time to load, which can increase your bounce rate.
The article does not cover eCommerce website development as it's a different aspect altogether. Here we proceed with the assumption that all the technicalities of the website are in place as they should be for SEO.
E-commerce websites have many images that impact the website's page speed. Ensure that the images are eager and have lazy loading for images below the fold, width, and height placed for cumulative shifts. Ensure the images are light in size to load them quickly. Images should have alternate text in them for SEO.
Before you do SEO for the website, finalizing the keywords you want to be ranked on is essential. Do solid keyword research to finalize the primary keywords. Each primary keyword should have 5-10 LSI keywords associated with it. You will target these keywords through the content on the products page and blogs.
A few main articles should target keywords associated with your primary services or products. This leading article should be at least 3000 words and will cover many points. Each main article will have many sub-articles that will explain the sub-point in the main article in detail. This sub-article can be of the standard length (Around 1000 words).
Good content is what drives SEO. Make sure you have well-researched content that is interesting and easy to read. The language must be very plain and simple to make for an easy read and a no-brainer. Look for opportunities to provide numerical data through infographics as it makes users stay on the pages for a longer time.
Headings: Write self-explanatory headings that have keywords in them. The heading should answer a point or indicate what the reader will read in the following paragraph.
Paragraphs: Keep them short and concise without going overboard with content. Each paragraph should be 100- 150 words and have keywords sprinkled in them.
Internal Linking: Use the keywords to link internal pages. It allows users to move between pages as per their requirements.
External Linking: If you provide external links, ensure they open in a new tab, as you do not want to lose traffic. Always link to credible websites with high DA PA so they do not give a 404 error later.
Once the pages are in place, write beautiful and compelling Meta tags with keywords. The title length should be between 40-60 characters, while the description should be 140-160.
Ensure h1 and h2 headings are used smartly with keywords, and they should appear as high on the page as possible.
On-page holds a lot of weight in SEO and should always proceed before off-page SEO—research for on-page SEO tactics that You will cover separately to go around this.
Once the on-page SEO is in place, you should start working on off-page SEO. Look to create up to ten backlinks in a day to the site. You can explore bookmarking, classified ads, image submission, etc.
It would help if you also looked for guest blogging opportunities with sites covering your sector and having high DA PA. These guest blogs have their following and help pass on the link juice and take your products to a more extensive user base.
We have a team of SEO experts who get your eCommerce website ranked quickly on keywords that matter to you.
The team follows a customized SEO strategy for your website backed by years of experience and insights. We guarantee ranking and traffic on keywords and share reports at the end of the month.
Our team has done SEO in various sectors and has high expertise in eCommerce.
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