How to Optimize Blog Posts for SEO

How to Optimize Blog Posts for SEO

Search Engine Optimisation (SEO) employs blogging extensively to rank on keywords associated with the business. Optimizing these blogs can be tricky, especially if you do not have experience with it or the website needs modules built for this. Blogs are ready by people and are a good source of internal links and easy social media posts. Proceeding with blogs requires simple, easy steps that you can take care of to ensure ranking on targeted keywords. Let's get into how to optimize the blogs for SEO.


Before you proceed with the writing of the blog, you need to finalize the keywords and include LSI keywords in them. For internal linking, you will use one primary keyword and several LSI keywords in the blogs.

Use keyword identification tools like keyword planner tools, Google searches, Uber suggestions, etc., to research keywords. It would help if you looked for traffic and competition on these keywords. They should be further in line with the product or service you provide.

For example, if you provide SEO services and target New York as the region, your primary keyword can be – "How to finalize an SEO agency in New York." Similarly, the LSI keywords will be "On-page SEO," "Off-page SEO," etc.

The primary keyword should appear as initially as possible and every 200 words. It can sprinkle the LSI keywords every 100 words in the blog.

Central Article

There will be one main article for a group of blogs that will be closely related to the service or product you provide.

This leading article will be pretty long – like 3000+ words. It will cover many topics, and You will explain each topic decently.

From this central blog, other blogs will be connected that will explore any subtopic in the pillar piece.


Images play an essential part in a blog as it makes reading enjoyable. Even search engines place significant importance on pages with images in them.

The image problem comes in mobile, where the size of images exceeds the screen size, and the page speed gets impacted. The system should create a copy of the same images for various sizes, which You can use as per the screen size. If this is not done, It will show the same banner we use for blogs on a mobile desktop, which is incorrect from a page speed perspective.

The blog images should be preloaded on the website, and your site should have functionalities for this.

Meta Tags

Meta tags are an essential on-page SEO strategy; you should ensure they are correctly used on the website. Try to put the primary keyword in both title and description without breaking its integrity.

Do not stuff your keywords in the Meta tags, and ensure the title is between 40-60 characters while the description is 140-160.

Categories and Tags

The blog system should have options to create and edit categories and tags. These categories and tags help target new keywords and build internal linking.


Content is the basis around which the whole SEO story is woven. Ensure you have high-quality content that is well-researched and written in the elementary language.

Language: Be moderate with vocabulary forcing readers to open a dictionary. Most people will rather close the website than open the dictionary.

Heading: Keep the heading clear and concise with the keyword included in them. The heading should be clear and should indicate the content below.

Paragraphs: Keep the paragraphs short, precise, and around 100 -150 words. It should solve a specific sub-problem or explain a topic clearly. You can place internal links within the paragraph for SEO purposes.

Infographics: Use as many infographics as possible in content. Infographics convey a lot of valuable insights and retain the reader's attention for a longer time, thus reducing the bounce rate.

These images give you rank in the image section in search engines too. You can also ask users to use infographics by sharing a link to your site as a source. It will also help in building organic links for SEO.

Videos and iframes: Avoid them as much as possible as they increase the size of the page. If you have to add videos, make sure you use images that, when clicked, play a video in a popup. It is feasible through basic knowledge of JavaScript.

Comments and Reviews

Add a comment section at the bottom for users to add their opinions. You should have a system to approve or reject these comments before they get published to avoid spamming.

You can ask for opinions, answer users' queries, or even guide them to a separate page through the comments.

Optimizing a blog takes the same weightage as writing the blog, if not more. The above points will help you get the blog in shape for SEO and get ranked on the keywords. If you need help with SEO services, feel free to connect with us.

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