The very first Email was sent about five decades ago, in 1971, by Ray Tomilson to himself. Now about 347.3 billion emails are sent and received per day. Email is become a necessary component of modern life, especially when it comes to marketing.
According to the report by Constant Contact, "about 60% of consumers made purchases because of the Email they received ", making email marketing preferable to social media. But just sending emails to consumers is enough?
About 82% of marketers worldwide use email marketing (report by Statista), so how can you make your Email stand out the most, making consumers choose your Email?
Do you know 60% of consumers still make purchases from the marketing emails they receive? Even after the Social media evolution, many people still use Email for business purposes. According to studies, 87% of marketers still use emails to sell their clients' goods and services. A proper Email marketing campaign can get you a bunch of deals and customers.
To be efficient at something, you must first know about that subject. Simply put, Email-Marketing is marketing for your product by promoting it in the mail. But just sending a boring text is not going to increase your number of consumers. It should be drafted in a way that makes the consumer click on CTA in a blink. It also helps you to build faith with your customers.
Email Marketing is cost-effective and beneficial, but which type of Email should you consider for the product? Here are four types of Email- Marketing which might be for you.
Email Newsletter: An e-newsletter is an email that gives a regular update about new products, trends, offers, etc., to the subscriber. The frequency of mailing them is dependent on the subscriber and how often they want it.
Transactional Email: As the name suggests, these emails are sent to facilitate transactions between sender and recipient. Its content can vary between confirmation email, welcome Email, etc.
Promotional Email: This entails advertising products, sign-ups, and start-ups. The main concern is to convince and achieve trust for the purchase.
Retention Email: To promote engagement and loyalty in an existing customer, retention emails are used. It suggests feedback ad offers to the customer who has yet to interact lately.
Creating a proper Email List: To run a successful email marketing campaign, the most important thing is to get the emails of your target audience. You must first identify your target audience, who can be your future clients, and collect their emails.
So here comes the most crucial question: how can you make your Email stand the most out among the others? This section will contain the essential points to remember before drafting your following Email.
The email list must only include people who are active and respond frequently to the emails.
Personalization is influential if you want to make your client feel special and get them emotionally hooked to your products. To add some hint of personalization, you can add their first name while greeting them or add some sarcastic jokes. You can analyze their past behaviors and preferences and then use them to send a targeted email.
You must share the experience and reviews of previous users of your products and services, which increases the trust of the subscriber. Share the images, videos, and texted reviews of previous subscribers with your future clients. By doing so, you can create a sense of community, and this works as an automatic promotion. People start tagging each other on social media and start sharing the experience of being your customer. This is called word-of-mouth marketing, in which people begin promoting products themselves because of their experience with them.
The call-to-actions can affect how you convert a subscriber into a customer. It is essential to have a CTA which forces the subscriber into taking action and making purchases. An improved CTA must be able to catch people's eye and intrigue them into clicking it or knowing about it. A call-to-action button can be a purchase button, the title of an article, the subject of the Email, or anything else that attracts them. Using bright colors on buttons and texts can also influence a specific target audience, like children.
You know that free things always attract people. By providing free resources and content to the subscriber, you will be increasing your brand value but also promoting the things you share. You can give free E-books in pdf form and links to lots of other free resources which provide knowledge and value to your subscriber.
Using optimized subjects and titles for emails can be very effective. Try to write headings and topics which attract the person to open the Email sent by you. This is an essential strategy because many people only open the Email if they find the subject line or the title very attractive.
You can provide links to all your social media pages by Email. This will improve your engagement with the audience on social media and help in the study of their social behavior. Social media and by using hashtags, you can start running your campaigns to promote your product and services. Place your social media links at the end of the Email as users to build brand.
Yes, you read it correctly. You have to delete all those unengaged, unsubscribed contacts, ones that marked your Email as spam. You must be thinking about why removing such connections may be beneficial in the future. You have to understand that your time and effort also count. Filtering can make you focus on those customers that may be valuable to you.
The sole reason for Email marketing is to provide customers with valuable products. Here, the main focus should always be the customer and their needs. Instead of spamming, try to customize Email for customer needs.
Call-to-Actions (CTA) should always be placed in front with bigger fonts that make the customer look for them. Try to choose the color wisely and design that gives a pop. Also, try to use verbs and active language only.
User Generated Content, or UGC, comes under this section. People like to purchase things based on reviews or comments on the product by fellow customers. With this strategy, try to find more similarities between customers and draft emails accordingly. This will help to introduce more products to customers.
Social Media plays the most critical role in marketing. Social media, which is used by over 4.74 billion people worldwide, provides you with the opportunity to grow your business. Try to connect with them on social platforms and advertise your product. It can generate great engagement and create significant exposure.
Check out the post for the top 10 advantages of digital marketing and why you should invest in it.
Time plays an influential part in marketing. According to GetResponse's 2019 email analysis, open rates advance with an average rate of 21.35% in the morning. A person is most likely to open an Email during their working hours between 9-5 than during their resting time on weekends. Sending emails during working hours can generate more click-through rates and open email rates.
Customizing on a small scale is understandable, but to reach a more significant number of people by spending time on each and everyone is unreasonable. Instead, use automation software and also a pre-set timer that can send mail according to different time zone. It not only helps you to reduce your effort but also helps you to switch your focus to more critical problems.
If you want to provide a positive picture of yourself to your consumers, this is one of the most critical methods. Providing valuable and good content to clients can influence the person to become a long-term subscriber. Content that provides value and grabs people's attention is always crucial for any email marketing campaign. Think about what your customers would like to know about a product before making a purchase. You can add some facts and figures related to your service, which educates the customer and tells them why you are different.
Following these suggestions can help you make your emails more succinct while also boosting audience interaction. In Conclusion, you can say that there are an unlimited number of strategies to run an Effective Email marketing campaign, though it is always important to take care of customer experience and research before sending any Email to them.
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