You poured your soul into making your videos. You gave your best.
In the end, most of your videos generated an average of 10 views.
Is that you? If your answer is yes, this is the perfect guide for you.
It can be tempting to quit after putting in so much effort and not getting satisfactory results. But wait, don’t lose hope yet. There is a solution, and it is Video SEO!
Yes. Like articles need SEO to be discovered by search engines, your videos need help to get in front of the right audience.
We’ve listed ten critical tricks to get your video SEO right in the guide below.
So, are you ready? Let’s get started.
Imagine promoting your videos only for your viewers to find low-quality videos. Not only will this upset your viewers, but it will also damage your reputation.
Nobody wants to watch videos with blurred content, incoherent words, and background noises. And that’s why your SEO success starts with high-quality videos.
But what are high-quality videos?
These videos have clean, flawless picture quality, good audio, and fantastic content.
In addition, make sure that your script flows effortlessly without pauses and that your speaker is presentable and, most importantly, comfortable in front of the camera. Finally, ensure high-quality audio so that your viewers do not miss important things in the video.
When users search for videos, the title and the thumbnail are the first things they notice. Your title will often determine whether they want to watch the video.
So, it would help if you created titles that grab attention in the sea of content and make viewers click.
Here Are Some Critical Tips to Get Your Video’s Title Right:
Keywords are the bread and butter of SEO. First, your audience searches for specific queries, and then search engines like Google and YouTube show the results.
Without relevant keywords, search engines will fail to understand the genre of your video.
So, if you want to rank your videos, you need to know the exact queries that your audience is using. And then, you will need to include these queries and keywords in the title, description, transcripts, and hashtags.
However, you will need tools to find these queries your audience is using.
It is said that you shouldn’t judge a book by its cover. However, that is what happens on YouTube or the Internet. Users will every time judge your video quality by your thumbnail.
Regardless of your video’s good, no one will see it if the thumbnail doesn’t capture users’ attention. So here are some tips for creating an awesome thumbnail.
What is a video transcript?
Transcripts are written representations of the spoken content in a video. While an engine cannot view or understand the audio, it certainly can understand the text.
Therefore, the video transcript will enable the search engine to crawl your text, index your video, and give a better understanding of the video.
But does this work? Research proves it works! A study by Liveclicker compared 37 videos before and after adding the video transcripts. Video transcripts earned, on average, 16 percent more revenue than videos without transcripts.
Although video transcription helps with SEO, it is a time-consuming process.
As stated by YouTube’s Creator Academy, hashtags can boost the SEO of your videos. Hashtags help you in three ways:
The best ways to position your hashtags are above the title, description, and title itself.
Although video hosting platforms like YouTube provide automated closed captions, they are rarely correct and, most of the time, mispronounced. Since not all the viewers wanted to listen to the video, many people used captions to understand the video’s content.
Moreover, video captions can drastically improve your search engine visibility. How? Search engines are machines.
They do not have eyes or ears to understand the audio or even watch your video. So, adding correct closed captions can help search engines understand your video’s content and rank you higher.
A timestamp is a link to a specific moment in your video. Now, how do timestamps help video SEO?
“Timestamps will help keep viewers interested since they may abandon videos if they cannot find what they are looking for,” says Cristian Ward, CEO of Sandiegoseo.company
Second, YouTube ranks its videos based on watch time and retention. Therefore, simply providing timestamps will increase retention and watch time, boosting your video SEO.
Competition is fierce online. Because of this, you cannot rely solely on organic traffic, and you need to market your videos on other platforms.
Neil Patel says, “SEO is a marathon, not a sprint“. And it’s true.
A search engine establishes your credibility based on how many views, videos, and overall engagement you receive. Most SEO results aren’t seen overnight; they come from persistent efforts.
Regularly posting videos will help you attract new viewers.
On the other hand, a lack of engagement can negatively signal the search engines, resulting in a drop in your ranking.
SEO experts say you should post at least five times weekly for fast results. But as always, keep quality in mind to maintain engagement.
Please keep your views respectful and not include any anchors, promotional content or obscene words in them. Such comments will be definitely removed and your IP be blocked for future purpose.
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